top of page
logo_rustoleum.jpg

In 1921, Robert Fergusson was a mediocre ship captain of the port systems around New Orleans. Usually involved in commercial fishing, he found his business affairs declining and was in need of a financial miracle. After one day of hauling in loads of fish, Fergusson realized that fish oil, when applied to metal, would prevent rusting. 

Immediately seizing the opportunity, Fergusson hung up the captains hat and began to pump out a new "anti-rust formula"

Using whale oil from commercial whaling, "Rust-Oleum" was under way. Eventually growing so big, Fergusson sold the company in 1994 to a large "Multi-National American Company" that specialized in selling paint, sealants and salves. 

1950.jpg

1950

1960.jpg

1960

1970.jpg

1970

1980.jpg

1980

1990.jpg

1990

A Brief History of 

download.jpg

Robert Fergusson

                                                                          30 years after Robert Fergusson’s life-changing discovery, a slightly balding                                                                                    future financial heathen would be studying away in a University of Pennsylvania                                                                              business class. Eventually graduating from university in 1951 with a master’s in                                                                              business, Warren Edward Buffet would begin to take the steps to seize the entire                                                                            modern paint market. 

Fast-forwarding through 20 years of networking, selling high, and doing whatever men in form-fitting khakis and colorful Hokas do in Center City, Warren Buffet finds himself as a co-chairman of one of the largest American multinational conglomerates, Berkshire Hathaway (essentially a corporate black hole, worth around $900 billion, that pools together money, buys out businesses, and whores them out for personal profit).

Berkshire Hathaway currently owns but is not limited to: GEICO, Duracell, Kraft-Heinz, Brooks, Dairy Queen, and one of the current big three global paint companies, Benjamin Moore. As chairman, he controls the entire portfolio of conglomerates, meaning Warren has power over investments and directs the CEOs of the owned companies (essentially a corporation pimp). 

Controlling Berkshire Hathaway is only one piece of Warren’s complete control of the paint game, however. His all-powerful weapon of complete paint manipulation is The Vanguard Group. It is quite literally responsible for investing in most of the fundamental companies that maintain the American economy (Amazon, Apple, Microsoft). Among these pillars of modern society, The Vanguard Group is also the life-blood of the two other paint companies used by most of the world, Sherwin-Williams (the most-sold paint in North America) and the very paint that Captain Robert Fergusson created, Rust-Oleum.  Even in Philly, C.L.I.P. uses both Benjamin Moore and Sherwin-Williams to buff walls, spreading traces of Warren Buffet and The Vanguard Group on every wall.

 

All paint leads back to Warren Buffet. Your mom repaints the living room, he gets paid. Your neighbor Gary paints another bird-feeder, Warren wins. Your classy handstyle gets buffed immediately, Warren Buffet makes a dollar. 

 

Moral of the story, 

war.png
image.png
image.png
cooltext477332148763638.png
cooltext477332189258497.png
cooltext477332214450615.png
4102e25900101c953d28df6ce276cadc_w200.gif
4102e25900101c953d28df6ce276cadc_w200.gif
bottom of page